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Quiz VClass 5: Model Penelitian Pemasaran



Aditya Herdiyan Putra
10216209
4EA12S
KBM VCLASS  5

Jurnal 1: IMPACT OF STORE ENVIRONMENT ON IMPULSE BUYING BEHAVIOR .
Variabel Independent :
1.      Shopping Enjoymment Tendency
2.      Store Environment Perception
3.      Impulse Buying Tendency

Variabel dependent : Impulse Buying
Variabel Intervening : -
Variabel Moderating  : Positive and Negative affect and urge to buy impulsively.
Alat Análisis :  Structural Equation Modeling (SEM)
Kesimpulan : Result also showed that the personality variables (SET and IBT) influenced IB through positive affect and urge.
Model Penelitian yang diusulkan:
Hipotesis yang diusulkan:
H1 :  Higher evaluations of store environment lead to higher levels of positive affect.
H2 : Lower evaluations of store environment lead to higher levels of negative affect.
H3 : Higher evaluations of store environment lead to higher levels of urge to buy impulsively.
H4 : Higher levels of shopping enjoyment tendency lead to higher levels positive affect.
H5  : Higher levels of impulse buying tendency lead to higher levels of urge to buy Impulsively
H6 : Higher levels of positive affect lead to higher levels of urge to buy impulsively.
H7 : Higher levels of negative affect lead to lower levels of urge to buy impulsively.
H8 : Higher levels of urge to buy impulsively lead to higher levels of impulse buying.

Jurnal 2 : THE INFLUENCE OF BRAND IMAGE, BRAND PERSONALITY AND BRAND   AWARENESS ON CONSUMER PURCHASE INTENTION OF APPLE SMARTPHONE.
Variabel Independent:
1.      Brand image
2.      Brand Personality
3.      Brand Awarness
Variabel dependent : Purchase Intention
Variabel Intervening : -
Variabel Moderating : -
Alat Análisis : Multiple Regression Analysis
Kesimpulan : Result also showed that the brand image, brand personality  is proved that has significantly influence on consumer purchase intention of Apple and brand awarness  is the variable that most has significantly influence on consumer purchase intention of Apple smartphone.
Model Penelitian yang diusulkan:

Hipotesis yang diusulkan:
H1 : Brand image, brand personality and brand awareness has simultaneous influence on consumer
 purchase intention of Apple Smartphone.
H2 : Brand image has partial influence on consumer purchase intention of Apple smartphone.
H3 : Brand personality has partial influence on consumer purchase intention of Apple smartphone.
H4 : Brand awareness has partial influence on consumer purchase intention of Apple smartphone.

Jurnal 3 : IMPULSE BUYING: THE ROLE OF AFFECT, SOCIAL INFLUENCE, AND SUBJECTIVE WELLBEING.
Variabel Independent : 
1.      Social Influence
2.      Subjective Wellbeing
3.      The role of affect
Variabel dependent : Impulse buying
Variabel Intervening : -
Variabel Moderating : Negative affective states, depression, and low self-esteem.
Alat Análisis : Regression Analysis
Kesimpulan : Results indicate that the cognitive facet of impulse buying, associated with a lack of planning in relation to purchase decisions, is negatively  associated with subjective wellbeing. The affective facet of impulse buying, associated with feelings of excitement and an overpowering urge to buy, is linked to negative affect and susceptibility to interpersonal influence.
Model Penelitian yang diusulkan : The present research empirically tests a theoretical model of impulse buying by examining the associations between chronic impulse buying tendencies and subjective wellbeing, affect, susceptibility to interpersonal influence, and self-esteem Findings – Results indicate that the cognitive facet of impulse buying, associated with a lack of planning in relation to purchase decisions, is negatively associated with subjective wellbeing. The affective facet of impulse buying, associated with feelings of excitement and an overpowering urge to buy, is linked to negative affect and susceptibility to interpersonal influence.
Hipotesis yang diusulkan :
H1a. SWLS is negatively related to the cognitive component of impulse buying tendencies.
H1b. SWLS is unrelated to the affective component of impulse buying tendencies.
H2a. Negative affect is positively related to the cognitive component of impulse buying.
H2b. Negative affect is positively related to the affective component of impulse buying.
H2c. Positive affect is not related to either component of  impulse buying.
H3a. Normative CSII is positively related to the affective component of impulse buying.
H3b. Informational CSII is negatively related to the cognitive component of impulse buying.
H4a. Self-liking is negatively related to the affective component of impulse buying.
H4b. Self-competence is negatively related to the affective component of impulse buying.
H4c. Self-liking and self-competence are unrelated to the cognitive component of impulse buying.

Jurnal 4 : THE IMPACT OF SOCIAL MEDIA TOWARDS BRAND EQUITY AND EMPIRICAL STUDY OF MALL X
Variabel Independent:
1.      Brand awareness
2.      Brand Association
3.      Perrceived Quality
4.      Brand Loyalty
Variabel dependent : Social Media
Variabel Intervening : -
Variabel Moderating : -
Alat Análisis : Multiple linear regression
Kesimpulan : These research findings show that
identity and conversation use and functionalities have significant impact on brand awareness simultaneously and individually, sharing and presence use and functionalities have significant impact on brand associations simultaneously and individually, reputation use and functionality has significant impact on perceived quality, and relationship use and functionality has significant impact on brand loyalty
Model Penelitian yang diusulkan :
Hipotesis yang diusulkan :
H1: There are significant differences simultaneously (simultaneously) from Social Media Marketing variables, namely Context, Communication, Collaboration, and Connection to Brand Equity.
H2: There is a significant partial effect of Social Media Marketing variables, namely Context, Communication, Collaboration, and Connection to Brand Equity.
H3: There are significant differences simultaneously (simultaneously) from the Brand Equity variable, namely Brand Awareness, Brand Association, Perception Quality, and Brand Loyalty to purchasing decisions.
H4: There is a significant difference between Brand Equity variables, namely Brand Awareness, Brand Association, Perception Quality, and Brand Loyalty to purchasing decisions.
H5: There are significant differences simultaneously (simultaneously) from Social Media Marketing variables, namely Context, Communication, Collaboration, and Connection to Purchasing Decisions.
H6: There are significant differences between Social Media Marketing variables, namely Context, Communication, Collaboration, and Connection to Purchasing Decisions.

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