Aditya Herdiyan Putra
10216209
4EA12S
KBM VCLASS 5
Jurnal 1:
IMPACT OF STORE ENVIRONMENT ON IMPULSE BUYING BEHAVIOR
.
Variabel
Independent :
1. Shopping
Enjoymment Tendency
2. Store
Environment Perception
3. Impulse
Buying Tendency
Variabel
dependent : Impulse Buying
Variabel
Intervening : -
Variabel
Moderating : Positive
and Negative affect and urge to buy impulsively.
Alat
Análisis : Structural
Equation Modeling (SEM)
Kesimpulan
: Result also showed that the personality variables (SET
and IBT) influenced IB through positive affect and urge.
Model
Penelitian yang diusulkan:
Hipotesis
yang diusulkan:
H1 : Higher
evaluations of store environment lead to higher levels of positive affect.
H2 : Lower evaluations of store environment lead to
higher levels of negative affect.
H3 : Higher evaluations of store environment lead to
higher levels of urge to buy impulsively.
H4 : Higher levels of shopping enjoyment tendency lead
to higher levels positive affect.
H5 : Higher
levels of impulse buying tendency lead to higher levels of urge to buy Impulsively
H6 : Higher levels of positive affect lead to higher
levels of urge to buy impulsively.
H7 : Higher levels of negative affect lead to lower
levels of urge to buy impulsively.
H8 : Higher levels of urge to buy impulsively lead to
higher levels of impulse buying.
Jurnal 2 :
THE INFLUENCE OF BRAND IMAGE, BRAND PERSONALITY AND BRAND AWARENESS ON CONSUMER PURCHASE INTENTION OF
APPLE SMARTPHONE.
Variabel
Independent:
1. Brand
image
2. Brand
Personality
3. Brand
Awarness
Variabel
dependent : Purchase Intention
Variabel
Intervening : -
Variabel
Moderating : -
Alat
Análisis : Multiple Regression Analysis
Kesimpulan
: Result also showed that the brand image, brand personality is proved that has significantly influence on
consumer purchase intention of Apple and brand awarness is the variable that most has significantly
influence on consumer purchase intention of Apple smartphone.
Model
Penelitian yang diusulkan:
Hipotesis
yang diusulkan:
H1 : Brand image, brand personality and brand
awareness has simultaneous influence on consumer
purchase
intention of Apple Smartphone.
H2 : Brand image has partial influence on consumer
purchase intention of Apple smartphone.
H3 : Brand personality has partial influence on consumer
purchase intention of Apple smartphone.
H4 : Brand awareness has partial influence on consumer
purchase intention of Apple smartphone.
Jurnal 3 :
IMPULSE BUYING: THE ROLE OF AFFECT, SOCIAL INFLUENCE, AND SUBJECTIVE WELLBEING.
Variabel
Independent :
1. Social
Influence
2. Subjective
Wellbeing
3. The
role of affect
Variabel
dependent : Impulse buying
Variabel
Intervening : -
Variabel
Moderating : Negative affective states, depression, and low
self-esteem.
Alat
Análisis : Regression Analysis
Kesimpulan
: Results indicate that the cognitive facet of impulse
buying, associated with a lack of planning in relation to purchase decisions,
is negatively associated with subjective
wellbeing. The affective facet of impulse buying, associated with feelings of
excitement and an overpowering urge to buy, is linked to negative affect and susceptibility
to interpersonal influence.
Model
Penelitian yang diusulkan : The present research
empirically tests a theoretical model of impulse buying by examining the
associations between chronic impulse buying tendencies and subjective
wellbeing, affect, susceptibility to interpersonal influence, and self-esteem Findings
– Results indicate that the cognitive facet of impulse buying, associated with
a lack of planning in relation to purchase decisions, is negatively associated
with subjective wellbeing. The affective facet of impulse buying, associated
with feelings of excitement and an overpowering urge to buy, is linked to
negative affect and susceptibility to interpersonal influence.
Hipotesis
yang diusulkan :
H1a. SWLS is negatively related to the cognitive
component of impulse buying tendencies.
H1b. SWLS is unrelated to the affective component of impulse
buying tendencies.
H2a. Negative affect is positively related to the
cognitive component of impulse buying.
H2b. Negative affect is positively related to the
affective component of impulse buying.
H2c. Positive affect is not related to either
component of impulse buying.
H3a. Normative CSII is positively related to the
affective component of impulse buying.
H3b. Informational CSII is negatively related to the cognitive
component of impulse buying.
H4a. Self-liking is negatively related to the
affective component of impulse buying.
H4b. Self-competence is negatively related to the
affective component of impulse buying.
H4c. Self-liking and self-competence are unrelated to
the cognitive component of impulse buying.
Jurnal 4 :
THE IMPACT OF SOCIAL MEDIA TOWARDS BRAND EQUITY AND EMPIRICAL STUDY OF MALL X
Variabel
Independent:
1. Brand
awareness
2. Brand
Association
3. Perrceived
Quality
4. Brand
Loyalty
Variabel
dependent : Social Media
Variabel
Intervening : -
Variabel
Moderating : -
Alat
Análisis : Multiple linear regression
Kesimpulan
: These research findings show that
identity and conversation use and functionalities have
significant impact on brand awareness simultaneously and individually, sharing
and presence use and functionalities have significant impact on brand
associations simultaneously and individually, reputation use and functionality
has significant impact on perceived quality, and relationship use and
functionality has significant impact on brand loyalty
Model
Penelitian yang diusulkan :
Hipotesis
yang diusulkan :
H1: There are significant differences simultaneously
(simultaneously) from Social Media Marketing variables, namely Context,
Communication, Collaboration, and Connection to Brand Equity.
H2: There is a significant partial effect of Social
Media Marketing variables, namely Context, Communication, Collaboration, and
Connection to Brand Equity.
H3: There are significant differences simultaneously
(simultaneously) from the Brand Equity variable, namely Brand Awareness, Brand
Association, Perception Quality, and Brand Loyalty to purchasing decisions.
H4: There is a significant difference between Brand
Equity variables, namely Brand Awareness, Brand Association, Perception
Quality, and Brand Loyalty to purchasing decisions.
H5: There are significant differences simultaneously
(simultaneously) from Social Media Marketing variables, namely Context,
Communication, Collaboration, and Connection to Purchasing Decisions.
H6: There are significant differences between Social
Media Marketing variables, namely Context, Communication, Collaboration, and
Connection to Purchasing Decisions.
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